Snackable

Market-leading digital content company specializing in premium mobile games, reaching millions of consumers monthly with a client roster including IAC, Yahoo, Endemol, Universal, VH1 and MTV.

• Produced industry-leading creative, developing the best-performing and most-imitated creatives in mobile and online direct response. Integral to increasing margin by more than 100% year-over-year for three consecutive years.

• Optimized acquisition creative with continuous A/B and multivariate testing, significantly lowering CPA and increasing conversion across multiple distribution channels. Wrote high-converting copy for desktop and mobile landing pages, websites, emails, print, display, TV, radio, social media, SEO, and mobile messaging content.

• Established and led an unrivaled creative department consisting of 20+ art directors, illustrators, front-end developers, project managers, copywriters and content editors. Formed in-house video production team and recruited and directed on-air talent. Initiated and managed relationships with PR agencies, industry partners, international design teams, remote talent and recruitment agencies.

• Produced over 100 celebrity-packed episodes of PredictoTV and CelebritySquaresTV, resulting in organic search dominance.

• Streamlined workflow processes and introduced project management solutions to support the company's dramatic growth. Launched an accelerated product development process from concept to rollout on mobile, desktop, iPhone and Android apps.

• Spearheaded and designed company-wide rebranding from NextWeb Media to Snackable Media.