CreateMe

Revolutionary robotics platform innovating automated solutions for apparel manufacturing - increasing speed-to-market for brands while boosting quality and reducing waste.

• As an early-stage executive leader, oversaw brand strategy and development by defining this pioneering startup’s purpose, positioning, guiding principals and areas of expertise.

• Recruited, onboarded, managed and mentored a brilliant multidisciplinary creative team comprised of in-house and remote talent, along with external design partners and highly skilled freelancers, in under 5 months.

• Directed and produced promotional branding video, positioning CreateMe as a leading edge technology powerhouse - featured on international design blogs and chosen as a 2021 Vimeo Staff Pick.

• Branded, developed content plan for and launched new thought leadership site 'State of the Art', establishing CreateMe's expertise as a trailblazer at the forefront of industry trends, knowledge and innovation.

• Led the creation of over 1,100 original pieces of apparel-ready artwork from concept to development in under 6 months. Implemented new operational processes and tracking systems to speed creative workflow, approvals and production.

• Led oversight of multiple agencies by vetting, onboarding and managing brand, marketing, production and PR firms.