Results-driven Creative Lead with over 20 years of strategic and tactical experience in organizations ranging from pre-revenue startups to multi-billon dollar multinationals.
CreateMe
Shutterstock
YP
Infor
Snackable
Projects
Expertise
Branding
• Initiated, designed and drove worldwide rebrand of a $10 billion company with 62 million users and 17,000 employees in 110 offices in less than 7 months.
• Launched and led the development of an award-winning global brand campaign that went on to became a viral success, garnering social praise, news pickups, and spots on multiple 'best of lists'.
Leadership
• Obsessed with recruiting, motivating, and retaining top talent - always raising the bar for creative excellence by coaxing more out of people than they knew they had in them.
• Founded and led multiple 35+ person local and remote Creative, UX/UI, Research and Marketing teams.
Creative
• Expert at driving both one-off and large-scale creative initiatives - from the design of 1,100 pieces of original artwork in under 6 months, to managing the concurrent development of 9 websites and 40 unique landing pages while driving multiple high-volume video content initiatives.
UX/UI
• Led multiple 35+ person UX, UI, & Research teams and drove the simultaneous redesign of 12 software suites and more than 50 applications.
• Mastery of user-centric, consumer-grade UX functionality and UI design across desktop and mobile.
Content
• Developed and led the content strategy and creative campaign integral to building the largest paid mobile subscriber community in the US, acquiring over 2 million new active users in its first year alone
Performance
• Increased conversions by more than 100% year over year for 3 consecutive years through optimizations informed by disciplined A/B and multivariate testing.
• Optimized already effective conversion and registration funnels for an additional 18% lift year over year..